Raving Fan Service

Advantage Books Raving Fans is a company wide initiative aimed at providing positively outrageous service to our authors and customers. In fact, we are aiming to make your experience so great that we are hoping you will become our strongest advocates.

The theory goes like this: Customers who have a positively outrageous experience with a company are so enthused that they tell their friends and family, i.e., they become "Raving Fans." In a nutshell, we believe that by providing the best service, our members and users will become our best salespeople by referring others.

Please let us know what we are doing, or not doing, to live up to our Raving Fan service standard.

Raving Fans is a concept pioneered by business gurus Ken Blanchard, Harvey MacKay, and Sheldon Bowles and was the topic of their best selling book title Raving Fans - A Revolutionary Approach to Customer Service.